Xelly Cabau
We were thrilled to embark on a project for the illustrious influencer Xelly Cabau, a true testament to LUVIO’s ability to deliver tailored packaging solutions, comprehensive client support and meticulous attention to detail.
As an experienced make-up artist, Xelly Cabau believes that make-up should be three things:
- of good quality
- easy to use
- fun
With this framework and inspired by her ambitions, we enthusiastically embraced this project and created a beautiful packaging line.
This project was all about color coordination and optimization across various packaging elements, all produced and managed under our expert guidance.
Under the direction of the well-known brand concept agency The Brand Studio from Den Bosch, we developed a balm stick for applying bronzer, foundation, concealer, highlighter, and blush cosmetics. The challenge was to create a stick that could hold the desired amount of product, be suitable for top filling, feel comfortable in hand, and exude a glossy, luxurious appearance. The high-gloss stick was entirely customized; the colors were tailored to Xelly’s preferences, and her brand name was elegantly hot-stamped in silver on the stick’s surface.
With this framework and inspired by her ambitions, we enthusiastically embraced this project and created a beautiful packaging line.
This project was all about color coordination and optimization across various packaging elements, all produced and managed under our expert guidance.
Under the direction of the well-known brand concept agency The Brand Studio from Den Bosch, we developed a balm stick for applying bronzer, foundation, concealer, highlighter, and blush cosmetics. The challenge was to create a stick that could hold the desired amount of product, be suitable for top filling, feel comfortable in hand, and exude a glossy, luxurious appearance. The high-gloss stick was entirely customized; the colors were tailored to Xelly’s preferences, and her brand name was elegantly hot-stamped in silver on the stick’s surface.
The folding boxes featured a matte finish and were also adorned with hot foil, which included a special holographic effect for extra attention! Each type of stick had its own color-coded box to enhance consumer recognition.
To further support the promotion, we developed and supplied a faux-leather case for storing and transporting brushes, sticks, and other accessories. This case was color-coordinated with the stick, made from high-quality materials, and also featured a silver hot-stamped logo. The tube was protected in a beautifully decorated folding box, again in a good matching color.
Importantly, all packaging was delivered perfectly and on time for the planned launch date. Xelly Cabau presented and introduced her cosmetic line in week 39 of 2024 in all Kruidvat stores in The Netherlands and Belgium. Her cosmetics line was met with great enthusiasm, and she is enjoying a rapidly growing follower base. Our LUVIO team is immensely proud of this collaboration!
Importantly, all packaging was delivered perfectly and on time for the planned launch date. Xelly Cabau presented and introduced her cosmetic line in week 39 of 2024 in all Kruidvat stores in The Netherlands and Belgium. Her cosmetics line was met with great enthusiasm, and she is enjoying a rapidly growing follower base. Our LUVIO team is immensely proud of this collaboration!
